The parent company of Pure Fitness for Women has more than 30 years of combined experience in the heath club industry, owning and operating nearly 40 co-ed health clubs. While operating these co-ed clubs, the founders of Pure Fitness for Women noted that women seem to be the most comfortable in the company of other women, and prefer “women only” classes and female trainers. The company also realized that few, if any, women-only gyms offer the full spectrum of equipment and services offered at co-ed gyms, which led to the founding of Pure Fitness for Women