The parent company of Pure Fitness for Women, Fitness Connection, has more than 30 years of combined experience in the health club industry, owning and operating nearly 40 co-ed health clubs. While managing these co-ed clubs, the founders noted that women seemed to be the most comfortable in the company of other women, and prefer “women only” classes along with female trainers. The company also realized that few, if any women-only gyms offer the full spectrum of equipment and services offered at co-ed gyms, which led to the founding of Pure Fitness for Women.